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There is nothing worse than opening your analytics and seeing traffic trending down. Almost always, the first assumption is that rankings have dropped or the content needs updating or rewriting. That is not always the case, and businesses often waste precious time looking in the wrong places. In reality, numbers can drop for several reasons: […]
What Event Tracking Actually Means in GA4 Conversions can differ for different websites. For some, a simple tap on the Call button could be a conversion. For some, it could be capturing a qualified lead using a lengthy B2B contact form. Let’s say you are running an Ads campaign, and you check your dashboard to […]
The B2B PDF Hack – Make your PDFs work overtime for you You know those PDFs that are somewhere on your website for someone to maybe download, you know the one named Title_Supplier_B_2006_Catalog. But you don’t know who accesses them, if they are useful, or if anyone even finds them, lets face it, you don’t […]
Why it Depends In SEO you so often hear the words “it depends” ….. but why? I feel compelled to write this for so many reasons but here are my main two; So, my intent with the rest of this article is to give you some common SEO questions or considerations, and then explain why […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
Google Search Console (GSC) – What do Pages not Indexed mean? Contents Introduction to Pages not Indexed It is a common misconception that all pages that fall under “pages not indexed” are errors and must be fixed. Not all of the pages not indexed are errors. The job of a skilled SEO is to analyze […]
Learn what impact the explosive growth of AI-generated content has had on Search Results. Be best prepared to navigate the sea of AI-generated content and understand how or if you should use AI content in your content marketing strategy. The rapid rise of AI-generated content [1] has caused significant problems for search engines to index […]
