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There is nothing worse than opening your analytics and seeing traffic trending down. Almost always, the first assumption is that rankings have dropped or the content needs updating or rewriting. That is not always the case, and businesses often waste precious time looking in the wrong places. In reality, numbers can drop for several reasons: […]
The B2B PDF Hack – Make your PDFs work overtime for you You know those PDFs that are somewhere on your website for someone to maybe download, you know the one named Title_Supplier_B_2006_Catalog. But you don’t know who accesses them, if they are useful, or if anyone even finds them, lets face it, you don’t […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
Google Search Console (GSC) – What do Pages not Indexed mean? Contents Introduction to Pages not Indexed It is a common misconception that all pages that fall under “pages not indexed” are errors and must be fixed. Not all of the pages not indexed are errors. The job of a skilled SEO is to analyze […]
