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There is nothing worse than opening your analytics and seeing traffic trending down. Almost always, the first assumption is that rankings have dropped or the content needs updating or rewriting. That is not always the case, and businesses often waste precious time looking in the wrong places. In reality, numbers can drop for several reasons: […]
Why Most Engineering Websites Fail to Convert Visitors Into Leads Many engineering and manufacturing websites do a great job explaining capabilities, but they don’t make it easy for potential customers to understand why they should choose the company or what they should do next. That creates a frustrating situation where you’re investing in SEO, paid […]
What Event Tracking Actually Means in GA4 Conversions can differ for different websites. For some, a simple tap on the Call button could be a conversion. For some, it could be capturing a qualified lead using a lengthy B2B contact form. Let’s say you are running an Ads campaign, and you check your dashboard to […]
The B2B PDF Hack – Make your PDFs work overtime for you You know those PDFs that are somewhere on your website for someone to maybe download, you know the one named Title_Supplier_B_2006_Catalog. But you don’t know who accesses them, if they are useful, or if anyone even finds them, lets face it, you don’t […]
Why it Depends In SEO you so often hear the words “it depends” ….. but why? I feel compelled to write this for so many reasons but here are my main two; So, my intent with the rest of this article is to give you some common SEO questions or considerations, and then explain why […]
How to Build a Better B2B PPC Strategy that Actually Delivers Results Let’s be honest, a lot of B2B companies invest in Google Ads expecting immediate lead generation, only to end up with expensive clicks, low-quality leads and disappointing ROI. The issue isn’t Google Ads itself, it’s the strategy behind the campaigns. A strong Business […]
How to Build a B2B Landing Page That Actually Generates Leads A landing page is one of the most critical touchpoints in any B2B marketing campaign. Unlike your website, which is designed to establish an online presence for you business, a landing page has one purpose and that is to convert. The crucial difference is […]
