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There is nothing worse than opening your analytics and seeing traffic trending down. Almost always, the first assumption is that rankings have dropped or the content needs updating or rewriting. That is not always the case, and businesses often waste precious time looking in the wrong places. In reality, numbers can drop for several reasons: […]
What Event Tracking Actually Means in GA4 Conversions can differ for different websites. For some, a simple tap on the Call button could be a conversion. For some, it could be capturing a qualified lead using a lengthy B2B contact form. Let’s say you are running an Ads campaign, and you check your dashboard to […]
