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Get the quick response and reach of paid ads without the cost!
Social Media Marketing (SMM) has the power to generate a lot of visibility for your brand.
Most marketing agencies take the approach of using your social media channels to regularly post your blog posts to them and call it done. We do that too, but that’s only a very small part of the strategy.
We use our advanced SEO knowledge of algorithms and create content and posts that extend the organic reach on social media platforms.
We also use social media as a content marketing proving ground.
You can quickly and cost-effectively find what topics and content types resonate with your audience and then use that to feedback into a cohesive content marketing process.
The modern customer journey has many touch points and the path to customer success is not a one-and-done with one web search.
Get your content in front of your audience frequently and position yourself as an authority in your field.
No, however this is a commonly used technique that doesn’t really work very well today. Social platforms want to keep their users on their platform so dropping your latest blog post kills the organic reach of your social media channels. We do it differently and leverage the algorithms to best position your brand.
Usually not long – we talk about social media post half life. Refresh your platform after 5 minutes – does your feed look the same? We measure this and adapt the frequency of content to meet this need. We also use the algorithms to significantly extend the life time of a post.
No! You certainly can and we do, but it is possible to do it organically with no ad spend on the platform too. There are a few techniques and practices to follow to gain significant organic reach.