SEO - Search Engine Optimization - The Best Long Term ROI Available
SEO or Search Engine Optimization is the process of making a website rank higher in search engines. It is a highly skilled long term effort needed to long term business success.
Our Search Engine Optimization
What Works
Rather than fit a square peg in a round hole, we break down what is working in your niche.
Competitor ANALYSIS
It starts with a detailed competitive assessment and analysis of your competition.
Keyword Research
The most important part is keyword research. This is literally what people will find you for so it has to be right from the start.
Custom Strategy
Every site is different and has different needs. We build a custom SEO strategy based on our highly process driven framework.
Consistent Execution
Perhaps the most important part is having a process that enables consistent execution of tasks.
Modern SEO = Traditional SEO + UX + CRO
Our approach to SEO is driven by our vast experience and observation of the trends in the search marketing industry.
SEO is a marathon not a sprint – hacks and tricks come along but they usually end up with sites that exploit them getting banned from search engines.
We follow best practices and always stay on the ethical side being fully compliant with search engine terms of service.
We term modern SEO as the confluence of traditional SEO, UX (User Experience) and CRO (Conversion Rate Optimization). In fact – we really just call it website optimization – but WO isn’t quite as catchy as SEO!
Sticking with Fundamentals
There is a lot of noise in the SEO world and a lot of self-professed SEO gurus, however sticking with solid fundamentals and following best practices with a coherent strategy and well-executed processes ensures long term success.
Grow Your Business with SEO
The path to success is never linear. The SEO world is very dynamic and your competitors are vying for your potential customers online all the time.
There is nothing quite like the compound interest effect of well-executed long-term SEO strategy. It takes time and fortitude but the results speak for themselves.
Happy Clients About Us
Trevor is a great guy to work with. He is very good at what he does and he has helped our business tremendously in the online world. I highly recommend his services for increasing your business online presence.
There aren't many companies that will provide you with FREE, valuable and actionable insights just from a conversation! Trevor was extremely generous and I wouldn't hesitate to recommend him.
Trevor & his team are an incredible group that do absolutely fantastic work -- if you're considering them, you should absolutely work with them. Talented marketers + better people!
I got great advice from Trevor. He showed me how I could track performance of various marketing channels so I can see what is performing well. Very impressed with the service - thanks!
Trevor and his team have really helped us improve the quality of our website, and have worked to put together a detailed plan to improve our digital presence, SEO, and impact. Definitely recommend.
I got great advice from Trevor. He showed me how I could track performance of various marketing channels so I can see what is performing well. Very impressed with the service - thanks!
Frequently Asked Questions
This is a very good and fair question. The Answer is, it depends (of course) but we like to qualify it more than that. If you have a new site you are really looking at 12 months to see meaningful results – people will promise you something different but this is what we see. If you have an existing established site it can be much sooner. We always look for the initial low hanging fruit and quick wins. Then we bracket things into short, medium and kong term – our wekwyord research and content strategies are literally built with these time frames in mind – being 0-3 months (short term) 3-6 months (medium) 6 months + (long term). We also focus on what Google calls MC – Main Content – having the site have a main top level theme.
No! Absolutely not. Google even says as much. If an SEO company guarantees you results – run! I would love to chat about why this is and what some companies do. Google makes thousands of changes to their algorithm a year, competition is dynamic and so is people’s search behavior – guarantees are therefore not possible, however what we do is sound fundamental work based on tried and tested techniques and best practices.
Another common and very fair question. Typically you are looking for value above all else. You can get cheap (~ $250) SEO but please don’t!. You can also pay many $10,000 – and that may be a fit for an enterprise SEO client. Our work is typically priced in the mid range for small businesses. Our efficiency is what enables us to add value and provide a very cost competitive service.
We live and breath SEO - let us take your site to the next level
SEO is our bread and butter - it is what we do best.
We have developed and honed our process driven SEO services over the last few years and actively work on making it better every day.
Lets see what we can do for you.
