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SEO, or Search Engine Optimization is the process of making a website rank higher in search engines. For example, when a potential customer searches keywords such as “ lawn care service company, “ a business may rank to show up on the first results page, or the 101st page, etc. Effective SEO helps websites rank higher and get found sooner. It is a highly skilled long-term effort needed for business success.
Our approach to SEO is driven by our vast experience and observation of the trends in the search marketing industry.
SEO is a marathon not a sprint – hacks and tricks come along but they usually end up with sites that exploit them getting banned from search engines.
We follow best practices and always stay on the ethical side being fully compliant with search engine terms of service.
We term modern SEO as the confluence of traditional SEO, UX (User Experience) and CRO (Conversion Rate Optimization). In fact – we really just call it website optimization – but WO isn’t quite as catchy as SEO!
There is a lot of noise in the SEO world and a lot of self-professed SEO gurus, however sticking with solid fundamentals and following best practices with a coherent strategy and well-executed processes ensures long term success.
The path to success is never linear. The SEO world is very dynamic and your competitors are vying for your potential customers online all the time.
There is nothing quite like the compound interest effect of well-executed long-term SEO strategy. It takes time and fortitude but the results speak for themselves.
This is a very good and fair question. The Answer is, it depends (of course) but we like to qualify it more than that. If you have a new site you are really looking at 12 months to see meaningful results – people will promise you something different but this is what we see. If you have an existing established site it can be much sooner. We always look for the initial low hanging fruit and quick wins. Then we bracket things into short, medium and kong term – our wekwyord research and content strategies are literally built with these time frames in mind – being 0-3 months (short term) 3-6 months (medium) 6 months + (long term). We also focus on what Google calls MC – Main Content – having the site have a main top level theme.
No! Absolutely not. Google even says as much. If an SEO company guarantees you results – run! I would love to chat about why this is and what some companies do. Google makes thousands of changes to their algorithm a year, competition is dynamic and so is people’s search behavior – guarantees are therefore not possible, however what we do is sound fundamental work based on tried and tested techniques and best practices.
Another common and very fair question. Typically you are looking for value above all else. You can get cheap (~ $250) SEO but please don’t!. You can also pay many $10,000 – and that may be a fit for an enterprise SEO client. Our work is typically priced in the mid range for small businesses. Our efficiency is what enables us to add value and provide a very cost competitive service.