A large online electronics retailer had a default 20-second delay for Googlebot to crawl additional pages. That doesn’t sound like a big deal, but when you have thousands of SKUs that adds up. This company was inadvertently throttling Google’s access to their entire site by 277 days. This was a default setting intended to save bandwidth that ended up costing them a fortune in unrealized sales.
This is the power of an SEO audit - you never know what you are going to find but one finding can be worth its weight in Goolge.
