PPC Fraud Detection
Sometimes the money you save is more valuable than the money you make.
This is a lesson that diligent monitoring and persistence can save you $$$ in a paid ad campaign.
PPC campaigns require frequent and diligent monitoring. You would like to think that the major platforms have stamped out fraud but that is sadly not the case.
We identified a 1720% increase in click traffic, overnight on one particular keyword, from one particular location.
That simply doesn’t happen in the real world!
We highlighted and escalated the case through three tiers of support before getting a satisfactory result and a full refund of the fraudulent clicks.
