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A “helpful” keep alive uptime check record as an actual session and skewed data for months. Some analytics detective work discovered where this was coming from and allowed us to make the necessary changes and filters to provide accurate data reporting.
The astute marketing team at this Saas company recognized their analytics data might not be accurate but weren’t sure why.
After some debugging and analysis of the analytics, we figured out that there was a regular visit with a specific signature, location and IP address. This turned out to be an AWS service that was integrated with their app that checked the status of the website. This registered as an actual visit and skewed their data.