Engineering Firm SEO – Keyword Research

Keyword Research

November 09, 2021

Engineering Firm Keyword Research

B2B Industrial and Engineering SEO has some specific challenges as people may not be searching for your specific product names and equipment, however, this is often how pages are titled and positioned.

Challenge

Identifying the keywords that people actually search for that were relevant to the business.

Solution

Deep keyword research covering full topical analysis and clustering of topics. Using a blend of classical analytical and modern keyword research where we "answer the SERP".
Keyword Research

Results

Increased impressions and clicks through more closely aligning the products and content to what people are actually searching for.
50% Increase in Clicks
High Conversion Rate
More Qualified Visitors
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