Content First SEO Strategy lead to exponential growth in the medical field

Medical SEO

January 20, 2020

Content First Medical SEO Strategy

It was clear from the outset that this was a competitive niche that would need significant EAT (Expertise, Authoritativeness, and Trustworthiness) consideration.

The competitive assessment and keyword research helped us determine the right strategy.

We needed to produce expert content with very clear citations and references to solid scientific research.

With this detailed topic research, we looked at what was ranking and why.

Challenge

The challenge was to create an SEO strategy for a fairly new medical website. Creating an effective EEAT / YMYL compliant SEO strategy that generates traffic in this niche is extremely difficult.

Solution

The solution was to position the client as an authority on the topic and go with a content first approach. All content was thoroughly research and reviewed and or written by medical professionals. This is crucial to success in this niche.
All In Website Design

Results

This site is a poster child for effective medical organic SEO done right. It wasn't an over night success, it took consistent effort and regular communication with the client. The partnership with the client and the communication between us was one of the factors that led to success.
Continuous Traffic Growth
Lots of New Clients
Significant ROI Growth
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