Challenge
The challenge was to create an SEO strategy for a fairly new medical website. Creating an effective EEAT / YMYL compliant SEO strategy that generates traffic in this niche is extremely difficult.
Solution
The solution was to position the client as an authority on the topic and go with a content first approach. All content was thoroughly research and reviewed and or written by medical professionals. This is crucial to success in this niche.
Results
This site is a poster child for effective medical organic SEO done right. It wasn't an over night success, it took consistent effort and regular communication with the client. The partnership with the client and the communication between us was one of the factors that led to success.
