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There are A LOT of ways to spend money with paid advertising. Let us help you sift through the noise, spend wisely, and drive your ROI.
Our ad management is hyper-targeted and very granular.
Our ad campaigns outperform the default smart campaigns 5 to 1.
The goal of the ad company is to generate revenue by way of chargeable clicks. This is great for them but is not in your best interests.
We want to increase your ROI and make sure that our ads are targeting the right keywords, that your site will convert and that you can track and measure the performance in a very detailed and quantifiable way.
One of the first mistakes many people make is targeting the top-level generic keywords – this sounds right because it’s usually the most obvious term and has the most search volume.
These top-level keywords usually result in a lot of clicks but not many conversions, poor CTR, and negative ROI.
Thorough keyword research and analysis help to ensure we are targeting the right keywords for you.
We don’t recommend this. There have been significant advancements in machine learning (ML) that enable fairly good targeting without the need for user input. However, these are designed to maximize the revenue for the ad platform and not maximize your ROI. We can do better! Our goal is to provide positive ROI. In fact, we turn down a lot of PPC and Ad campaign opportunities because our analysis shows that we won’t generate positive ROI.
Possibly, and this part of the equation is often absent from any discussions that only focus on top line revenue. The truth is some niche’s, products and services just don’t fit the PPC model. The numbers don’t add up. If thats the case – we will tell you and we won’t take on the campaign for you.
This is retargeting at work. It requires a complicated set-up for tagging and targeting. We can set this up for you and generate significantly more positive ROI.