Links are the single most important part of getting a web site to rank.
- Referring Domains - The number of referring domains
- Quality Relevant Links - Not all links are equal
- Link Building Strategies - How to get links to your site
- Back Link Audit - What does your link profile look like?
Links make the web go round! The number of referring domains you have to your web site is one of the major ranking factors and is the biggest single influencer in where you rank.
Links are considered a vote. Google uses a page rank algorithm to determine the flow of trust or reference throughout the web. A seed trust set of links with manually assiged value is used and this propogates throughout the web as page rank flow.
Quality Relevant Links - Not all links are equal
Links from relevant sites and with relevant anchor text (the words in the link) are much more beneficial than links from unrelated sites without any specific relevant content or anchor text.
Link Building Strategies - How to get links to your site
Link building is hard! It is the most challenging aspect of SEO. There is no magic trick or silver bullter
There are several strategies and techniques to help make this process more efficient button it takes hard work and effot.
Many people will regurgetate "you need quality content that people want to link to" and whilst that advice is true, it is not the whole picture. Even if you have great content, you still need to get links to it to help people and search engines find it.
Back Link Audit - What does your link profile look like?
We look at the backlink profile of a site taking into account the domain authority, trust score anchor distribution, attributes and locations where your links are comming from.