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That's cool, this is exactly what our digital marketing consultancy is for. We work with several brands adivising on digital marketing srategy, techniques, tools and trends.
Let’s talk digital marketing – its our favorite topic!
With decades of experience and working with multiple different types of businesses we have seen many different scenarios and can advise you on what is the best choice for your business.
Efficiency comes from a cohesive strategy and well-set-up processes. If you are looking to level up your digital marketing, talk to us and see how we can help.
This next section barely scratches the surface, but provides insights into the day-to-day activities of what we do as digital marketing consultants for our clients.You can expect the same from your digital marketing consultant.
Analytics Event Tracking
Audience Building and Understanding
Channel Attribution and Tracking
Setting up Analytics and Migrating to GA4
Google Ads, Paid Media, and Advertising Spend
Content Optimization
Technology Consultation
A very common need and request is setting up specific events and triggers to be used in analytics. This can be as simple as making a goal based on an event where someone completes an action such as a news letter signup or product demo or it can be very detailed and granular activity based on a full user interaction with your site.
This next section barely scratches the surface, but provides insights into the day-to-day activities of what we do as digital marketing consultants for our clients.You can expect the same from your digital marketing consultant.
Slightly less common but also very popular is developing audiences, building audiences, and understanding your audience behavior so that remarketing and retargeting can be effectively carried out. Going the extra mile with the correct audiences allows you to significantly increase ROI and conversion rates on remarketing campaigns.
A common request is being able to track and attribute to a particular channel. We have several methods for doing this. A favored technique is to use a UTM tracking template that we have developed that lets you easily track multiple channels and correctly attribute their performance.
When Google announced that they were subsetting UA – Universal Analytics many in the industry were surprised. GA4 did not have a warm reception from the digital marketing community.
When this was announced we made sure that all clients were transitioned and prepared for this change well ahead of time to make sure that YoY (year over year) date was maintained and correct analytics comparisons could still be achieved.
One of the biggest advantages with digital marketing is that you can, with correct targeting, tracking, events and goals, largely attribute each different marketing channel to the conversions that they generate. This help fully quantify ROI and deploy marketing spend where it is most appropriate.
Google ads, paid media and advertising spend. The targeting here is all important. There are some common mistakes, misconceptions and also some rather aggressive default settings that steer you down a certain path. More revenue for the ad platform does not necessarily equal better ROI for your business.
Content Optimization often focuses on quantity over quality. However, producing more content just for the sake of producing more content, can actually hurt you. Yes, you should have a decent frequency with publishing content, however it is the quality of that content that matters most.
Content optimization is the process of making your existing content work harder for you. Optimizing content is not synonymous with more content. A content audit might reveal the need for a revised content strategy, or just a few simple tweaks. You might need to revise content to make it more engaging, or you might need a plan to repurpose evergreen content. Our content strategists will help you quickly identify where to focus your content efforts.
Many clients often want to consult on the latest plugin or digital marketing tool. We have worked with most tools and tech set-ups. We are familiar with the pros and cons of most solutions and can help identify which tools and strategies are the best fit for your business goals and individual situation.
Digital Marketing Strategy is a broad topic and encompasses many areas. Many solutions don’t look at the resources available to a company or the actions that need to be put into place to execute the digital marketing strategy.
We do things a little differently, we work with you and share and develop proven processes to help put a digital marketing strategy into action.
Strategy is great, but without a good path to execution, it is doomed to fail.
Staying on top of the latest digital marketing trends is important. The digital marketing space is a-buzz with terms like chatGPT and AI content.
Stolber is on top of the latest trends with analysis and insights into what they can mean for your business. Based on your business model, we can help guide you on whether or not to jump on the AI bandwagon, or avoid it like the plague.
Meet your business objectives with our digital marketing consultancy.
Whether you want to increase MQLs, review your business strategy and implement new marketing initiatives we can help you explore this process.
Any aspect you are interested in. We can provide specific advice in certain areas or a more general overview of the digital marketing landscape as it pertains to your business and your situation.
Yes, often this avenue is taken by people looking to bring in expertise rather than just out source it.
Lets talk digital marketing!
