That's cool, this is exactly what our digital marketing consultancy is for. We work with several brands adivising on digital marketing srategy, techniques, tools and trends.
Let’s talk digital marketing – its our favorite topic!
With decades of experience and working with multiple different types of businesses we have seen many different scenarios and can advise you on what is the best choice for your business.
Efficiency comes from a cohesive strategy and well-set-up processes. If you are looking to level up your digital marketing, talk to us and see how we can help.
This next section is an insight into the day-to-day activities of what we do as digital marketing consultants. This barely scratches the surface, but these are just some recent real-world discussions and activities that we have had with our clients. The list goes on, but this will give you a taste for the sort of interactions you can expect with your digital marketing consultant.
Analytics Event Tracking
Audience Building and Understanding
Channel Attribution and Tracking
Setting up Analytics and Migrating to GA4
Google Ads, Paid Media, and Advertising Spend
Content Optimization
Technology Consultation
A very common need and request is setting up specific events and triggers to be used in analytics. This can be as simple as making a goal based on an event where someone completes an action such as a news letter signup or product demo or it can be very detailed and granular activity based on a full user interaction with your site.
One of the biggest advantages with digital marketing is that you can, with correct targeting, tracking, events and goals, largely attribute each different marketing channel to the conversions that they generate. This help fully quantify ROI and deploy marketing spend where it is most appropriate.
Slightly less common but also very popular is developing audiences, building audiences, and understanding your audience behavior so that remarketing and retargeting can be effectively carried out. Going the extra mile with the correct audiences allows you to significantly increase ROI and conversion rates on remarketing campaigns.
A common request is being able to track and attribute to a particular channel. We have several methods for doing this. A favored technique is to use a UTM tracking template that we have developed that lets you easily track multiple channels and correctly attribute their performance.
When Google announced that they were subsetting UA – Universal Analytics many in the industry were surprised. GA4 did not have a warm reception from the digital marketing community.
When this was announced we made sure that all clients were transitioned and prepared for this change well ahead of time to make sure that YoY (year over year) date was maintained and correct analytics comparisons could still be achieved.
One of the biggest advantages with digital marketing is that you can, with correct targeting, tracking, events and goals, largely attribute each different marketing channel to the conversions that they generate. This help fully quantify ROI and deploy marketing spend where it is most appropriate.
Google ads, paid media and advertising spend. The targeting here is all important. There are some common mistakes, misconceptions and also some rather aggressive default settings that steer you down a certain path. More revenue for the ad platform does not necessarily equal better ROI for your business.
Content Optimization is often overlooked with the focus usually being on producing more content. That is not always the best choice. In fact if you produce more content that isn’t off sufficient quality it can actually be hurting you.
Content optimization is the process of making your existing content work harder for you. This can mean a content audit, revision of content strategy and or repurposing of existing content.
Many clients often want to consult on the latest plugin or digital marketing tool. We have worked with most tools and tech set-ups. We are familiar with the pros and cons of most solutions and can help identify which tools and strategies are the best fit for your business goals and individual situation.
Digital Marketing Strategy is a broad topic and encompasses many areas. Many solutions don’t look at the resources available to a company or the actions that need to be put into place to execute the digital marketing strategy.
We do things a little differently, we work with you and share and develop proven processes to help put a digital marketing strategy into action.
Strategy is great, but without a good path to execution, it is doomed to fail.
Staying on top of the latest Digital Marketing Trends is important. At the time of writing the digital marketing world is a buzz with terms like chatGPT and AI content.
We are up to speed with the latest trends with analysis and insights into what they can mean for your business. Whether you should jump on the AI bandwagon or avoid it like the plague.
Meet your business objectives with our digital marketing consultancy.
Whether you want to increase MQLs, review your business strategy and implement new marketing initiatives we can help you explore this process.
Any aspect you are interested in. We can provide specific advice in certain areas or a more general overview of the digital marketing landscape as it pertains to your business and your situation.
Yes, often this avenue is taken by people looking to bring in expertise rather than just out source it.
Lets talk digital marketing!
