SCAM ALERT: Beware of fraudsters using our name in the Philippines! Click here to read more.
What Event Tracking Actually Means in GA4 Conversions can differ for different websites. For some, a simple tap on the Call button could be a conversion. For some, it could be capturing a qualified lead using a lengthy B2B contact form. Let’s say you are running an Ads campaign, and you check your dashboard to […]
Why it Depends In SEO you so often hear the words “it depends” ….. but why? I feel compelled to write this for so many reasons but here are my main two; So, my intent with the rest of this article is to give you some common SEO questions or considerations, and then explain why […]
How to Build a Better B2B PPC Strategy that Actually Delivers Results Let’s be honest, a lot of B2B companies invest in Google Ads expecting immediate lead generation, only to end up with expensive clicks, low-quality leads and disappointing ROI. The issue isn’t Google Ads itself, it’s the strategy behind the campaigns. A strong Business […]
Why Your 500% ROAS Is Lying to You (And How to Fix Your Attribution) You know the saying “I know 50% of my marketing is working I just don’t know which 50%”. This is the crux of the problem that attribution aims to solve. Fundamentally, we want to know that somebody took an action based […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
The decaying feedback loop is the function of generating an output and then feeding it back into the input.
With now over 50% of the content on the web being generated by AI, AI has to “learn” or “train” on a majority data set produced by itself.
Roughly 90% of all searches still happen on Google. Google Search Console is Google’s official tool that you can use to check your site’s performance in Google Search. You can audit Google Search Console to see which pages are indexed, which queries users are generally interested in, which pages perform best, and much more. We […]
SEO Set-up Check List SEO Set-up Checklist We use a simple SEO Set-up Checklist as part of our new client onboarding process. Read on to get the template. We take the client input from the New Client Onboarding form and trigger downstream processes using this checklist to complete client set-up and trigger the research phase […]
Google’s latest documentation update on “Optimizing your website for generative AI features on Google Search” [1] was a fairly decisive blow to many of the tricks and hacks purported by AEO and GEO wizards. Google basically spelled out what does and doesn’t matter for AI-based generative search. Most seasoned SEOs have been saying this for […]
Unfortunately, I have received reports and screenshots of someone on Telegram running both a Forex trading scam and a hiring scam in the Philipines using our name as their headquarters and a Philipines location as associated with us. This is not us. Please do not fall for this. When we hire we will do it […]
