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The B2B PDF Hack – Make your PDFs work overtime for you You know those PDFs that are somewhere on your website for someone to maybe download, you know the one named Title_Supplier_B_2006_Catalog. But you don’t know who accesses them, if they are useful, or if anyone even finds them, lets face it, you don’t […]
How to Build a B2B Landing Page That Actually Generates Leads A landing page is one of the most critical touchpoints in any B2B marketing campaign. Unlike your website, which is designed to establish an online presence for you business, a landing page has one purpose and that is to convert. The crucial difference is […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
