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What Event Tracking Actually Means in GA4 Conversions can differ for different websites. For some, a simple tap on the Call button could be a conversion. For some, it could be capturing a qualified lead using a lengthy B2B contact form. Let’s say you are running an Ads campaign, and you check your dashboard to […]
How to Build a B2B Landing Page That Actually Generates Leads A landing page is one of the most critical touchpoints in any B2B marketing campaign. Unlike your website, which is designed to establish an online presence for you business, a landing page has one purpose and that is to convert. The crucial difference is […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
Everybody loves cookies, most people know what they are on the web too, but they cause headaches for marketers due to their treatment of analytics. The big question is should you implement a cookie consent option? The answer, for most US small businesses, is probably yes but you may not be required to. It largely […]
