SCAM ALERT: Beware of fraudsters using our name in the Philippines! Click here to read more.
A passionate SEO who focusses on technical SEO, Content and Analytics. Process & Efficiency drives value.
The B2B PDF Hack – Make your PDFs work overtime for you You know those PDFs that are somewhere on your website for someone to maybe download, you know the one named Title_Supplier_B_2006_Catalog. But you don’t know who accesses them, if they are useful, or if anyone even finds them, lets face it, you don’t […]
Why it Depends In SEO you so often hear the words “it depends” ….. but why? I feel compelled to write this for so many reasons but here are my main two; So, my intent with the rest of this article is to give you some common SEO questions or considerations, and then explain why […]
Why Your 500% ROAS Is Lying to You (And How to Fix Your Attribution) You know the saying “I know 50% of my marketing is working I just don’t know which 50%”. This is the crux of the problem that attribution aims to solve. Fundamentally, we want to know that somebody took an action based […]
Why Bing matters more than you think – especially for engineering and industrial companies Bing is often neglected because its traffic is seen to be significantly lower than Google’s. This is true, but its not as true as you might think in certain industries. Bing also gives very valuable data and insights that Google doesn’t. […]
The decaying feedback loop is the function of generating an output and then feeding it back into the input.
With now over 50% of the content on the web being generated by AI, AI has to “learn” or “train” on a majority data set produced by itself.
Everybody loves cookies, most people know what they are on the web too, but they cause headaches for marketers due to their treatment of analytics. The big question is should you implement a cookie consent option? The answer, for most US small businesses, is probably yes but you may not be required to. It largely […]
SEO Set-up Check List SEO Set-up Checklist We use a simple SEO Set-up Checklist as part of our new client onboarding process. Read on to get the template. We take the client input from the New Client Onboarding form and trigger downstream processes using this checklist to complete client set-up and trigger the research phase […]
Google’s latest documentation update on “Optimizing your website for generative AI features on Google Search” [1] was a fairly decisive blow to many of the tricks and hacks purported by AEO and GEO wizards. Google basically spelled out what does and doesn’t matter for AI-based generative search. Most seasoned SEOs have been saying this for […]
Unfortunately, I have received reports and screenshots of someone on Telegram running both a Forex trading scam and a hiring scam in the Philipines using our name as their headquarters and a Philipines location as associated with us. This is not us. Please do not fall for this. When we hire we will do it […]
Google Search Console (GSC) – What do Pages not Indexed mean? Contents Introduction to Pages not Indexed It is a common misconception that all pages that fall under “pages not indexed” are errors and must be fixed. Not all of the pages not indexed are errors. The job of a skilled SEO is to analyze […]
