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Before Google was a thing and way before everyone had a website, a small engineering firm tasked me with building their website. I learned HTML and produced the site, then I was astonished to find that in the search engine (of sorts) of the day, the site ranked 6th for the company name! I had to find out why and that started a life long obsession with SEO. I had to know why the site didn't rank and what I needed to do to make it rank!
In the early days of SEO it really was the wild west of digital marketing. It was new, things were evolving and (dare I say it) it was starting to become cool!
Once SEO found its feet and people started to doing it, it became abundantly clear that it was very lucrative. Therefore, the practitioners need to prove their abilities.
The early 2000s saw some fairly high profile competitions, where I placed top 10 in several.
WYSIWYG (What You See is What You Get) editors came along and as a code purist I despised these early website CMS systems. They had bloaty inefficient code and were slow and buggy.
I liked to do everything by hand and have full control. At this point in time my mantra was "fast efficient business websites that get found in search engines".
The great thing about digital marketing is it can be done from anywhere!
Continuing my freelance career, working with clients on every continent and building a network in the Twin Cities.
Having a young family and realizing that my time can't be scalled, but with the passion and desire to grow, the logical progression was to start a digital marketing agency.
This was the best decision I could have made! Building a team and processes enabled me to do so much more. We keep growing and have a great team. I am impressed every day with what our team can accomplish.
We continuously improve our process - every day - we have a department dedicated to this and research.
We are mentioned and cited by some of the top industry players.
We strive every day to improve a little bit.